On-page SEO Tips

Optimising the technical elements of your website is crucial for both search engines and user experience. By ensuring that your site is fast, secure, and easy to navigate, you can improve its ranking on search engines and make it more appealing to visitors. Here are a few technical elements to consider when optimising your website:

Page speed

A slow loading website can be frustrating for users and may result in them leaving before the page even finishes loading. It can also negatively impact your search engine rankings, as search engines favor fast-loading websites. To improve your page speed, consider optimizing images, minifying CSS and JavaScript, and using a content delivery network (CDN).


With the increasing use of mobile devices to access the internet, it's important to ensure that your website is mobile-friendly. This means that it should be easy to read and navigate on a mobile device without the need for zooming or scrolling horizontally. You can test your website's mobile-friendliness using Google's Mobile-Friendly Test tool.


A secure website is important not only for protecting sensitive information but also for building trust with users. Installing an SSL certificate and using HTTPS (Hypertext Transfer Protocol Secure) can help secure your website and improve its ranking on search engines.

Site structure and navigation

A clear and logical site structure and navigation can help search engines understand the content on your website and make it easier for users to find what they're looking for. Use clear, descriptive page titles and headers and include a sitemap to help search engines index your pages.

Meta tags and descriptions

Meta tags and descriptions provide information about your website to search engines and can affect your search engine rankings. Be sure to include relevant keywords in your meta tags and descriptions and make them compelling to encourage clicks from the search results page.

Use of schema.org or structured data

Adding schema.org or structured data to your website can provide additional context to search engines and help them understand the content on your site. This can improve your search engine rankings and make it more likely that your website will appear in rich snippets and other enhanced search results.

Internal and external linking

Properly linking to other pages on your website and to external sources can help search engines understand the relationships between your pages and improve the accessibility and navigation of your site. Be sure to use descriptive and relevant anchor text for your links.

URL structure

A clear and logical URL structure can help both search engines and users understand the content on your website. Use descriptive, keyword-rich URLs and avoid using long, complex URLs with unnecessary parameters.

Summing Up!

Optimizing your website's technical elements may seem like a daunting task, but it's essential for both search engines and user experience. By paying attention to page speed, mobile-friendliness, security, site structure and navigation, meta tags and descriptions, the use of schema.org or structured data, internal and external linking, and URL structure, you can improve your website's performance and appeal to both search engines and users.

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